So what story does your church tell? Have you ever thought about that? What does your logo, colors, first impression, signage, greeters, print publications, music, message... all of it. What story does it tell the people who are making a split second decision if they are going to buy into your church enough to come back the next week?
Most of us make our minds up about something in a matter of minutes and many times for not real rational reasons. You like Coke and not Pepsi not because of taste but because of the story you have told yourself about both of them and that story was arrived at in a matter of seconds or minutes way back when and nothing will get you to change your mind. You now have even made up new stories to back up your initial choice of one over the other.
So take that and apply it to your church. What are story are people going to tell themselves about you? I would encourage you to think that over and ask yourself one question... is it authentic all the way through? Or does your website look better than your church. Does your music not fit your message. Does your building not fit the style of service that goes on there??? Are you at least telling an authentic story? And if so, then what is that story?
Food for thought... what say you? Leave a comment by clicking on the word "Comments" below.